Talked to a buddy of mine the other day who owns and runs a digital media agency, and they just hit their eight year anniversary in May of 2020, coming up on nine years this May. I asked him how the pandemic was affecting business. He admitted that they were struggling, but keeping their heads above water.

Surprisingly, or not – depending on your level of cynicism – is that they have billion dollar clients who’ve failed to pay for services already delivered, due to the pandemic. Not naming names, of course. But to me, what I spend so much time and money in therapy on, is justifying why you need to pay me up front for work I am about to do. That’s why.