If you read tech or finance blogs like First Round Review you see tons of headlines touting their playbook for customer acquisition, or their email lifecycle marketing playbook, their playbook for running a collaborative product engineering org. Well guess what fellas, I got your playbook right here.

It’s called playing by The Rules. The Rules of Common Sense, of Humanity. Do Unto Others. Treat the customer like gold, because without the customer, you don’t have a business.

There, that’s a whole motherf*cking playbook, right there.